What does it mean to “be in sales”?
For some people, “sell” is a four-letter word. It comes loaded down with the baggage of their own negative experiences & stereotypes, which are often the result of training, coaching and performance standards that emphasise coercive tactics, memorising scripts and profiting at the customer’s expense.
In fact, the most successful salespeople have a completely different definition of and mindset about what selling is.
We define selling as uncovering needs, meeting needs and creating value for people.
We’ve found that salespeople who view selling through this lens approach their job in a very distinctive way. And they achieve greater results.
Click the link below for more content on the importance of conversations – the three different conversations we need to have. We also explore the impact of Mindset on ongoing sales success and offer a focus on one business sector we work closely with – Banking.
Bob McCarthy
