Every time your professionals interact with a client, they are influencing satisfaction and loyalty. Whether they drive future business or drive business away ultimately depends on how they view their job.
Your professionals have the client’s ear. They have a unique vantage point for uncovering opportunities, building long-term loyalty, and reinforcing a strong competitive advantage. But to be successful, they need a new mindset about what it means to sell. Sales skills and product knowledge are helpful, but without a realignment of attitudes and beliefs, it will be an uphill battle
