Building salespersons’ confidence isn’t a one-and-done proposition. It requires an ongoing commitment—by both the sales manager and the salesperson—to grow and evolve those winning behaviours and skills.
Effective sales coaching is about developing people so that they are able to realise more of their potential, both for the achievement of their own goals and the organisational goals of their role.
Good sales coaching uses open, honest conversations to develop a person’s awareness and clarity around what they are doing and why. It’s about helping people transform any mindsets and beliefs that could be holding back their success.
Who will your superstars be in 2025?
Download this comprehensive Sales Coaching eBook which explores in depth:
- The current state of and approach to sales talent management and development,
- The business case for sales coaching,
- Common barriers to sales coaching,
- What GOOD sales coaching looks like and
- Steps to take effective action in your organisation
